The Practice
Five things, done slowly and well.
Brand Identity
Logos, marks, identity systems and visual languages for houses, makers and publishers.
Timeline · 8 – 14 weeks
Deliverables
- Naming & positioning support
- Logotype & identity system
- Typography & color
- Guidelines manual
- Stationery & collateral
Website Design
Considered, design-led digital experiences built in close collaboration with senior engineers.
Timeline · 10 – 16 weeks
Deliverables
- Sitemap & narrative
- Art direction
- Design system
- Bespoke typography
- Build supervision
Editorial Design
Books, magazines, catalogues, and printed matter — from concept through press.
Timeline · 6 – 12 weeks
Deliverables
- Editorial concept
- Layout system
- Photography direction
- Typesetting & press
- Final delivery
Art Direction
Photography direction, campaign concepting, and the visual orchestration of a season or launch.
Timeline · Project-based
Deliverables
- Concept & mood
- Casting & location
- On-set direction
- Edit & sequence
- Campaign rollout
Creative Consulting
Ongoing strategic guidance for in-house teams, founders, and creative directors.
Timeline · Quarterly
Deliverables
- Quarterly retainers
- Identity audits
- Editorial reviews
- Hiring guidance
- Long-form critique
Frequently Asked
How do projects begin?
With a long conversation, usually over a few weeks. I'm only able to take on a small number of engagements each year, so the fit matters.
What are your investment ranges?
Identity systems begin at €25,000 and websites at €35,000. Editorial and art direction are quoted per project.
Do you work internationally?
Yes. The studio is based in Lisbon and I work with clients across Europe, the UK, and North America.
Do you offer rush work?
Rarely. Good design needs space to breathe.